Lucía Fernández
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Growth Marketing Manager · Frutaria

Lucía Fernández

Growth marketing for consumer brands: understanding why people buy, and testing it fast.

Madrid, Spain · open to remote

Lucía Fernández

About

I have spent seven years growing D2C brands and apps across Spain and Latin America.

I’m obsessed with why people buy and with turning it into fast experiments. I started out running campaigns alone; today I lead a team of five at Frutaria.

We tripled Frutaria’s recurring revenue in eighteen months.
— What I’m proudest of · Frutaria, 2022 – now

Career

2022 – now

Growth Marketing Manager

Frutaria

Tripled recurring revenue in 18 months.

2019 – 2022

Performance Marketing Lead

Wallapop

Launched acquisition in Portugal: 400,000 downloads in year one.

2017 – 2019

SEM Specialist

Agencia Kairós

Managed 25 Google Ads accounts for ecommerce clients.

2016 – 2017

Marketing Intern

L'Oréal España

Education & credentials

MSc Digital MarketingESIC Business & Marketing School · 2016 – 2017
BA AdvertisingUniversidad Carlos III de Madrid · 2012 – 2016
Google Ads SearchGoogle · 2024
Meta Certified Media Buying ProfessionalMeta · 2023

Languages

Spanish (native), English (C1)

Expertise

Meta Ads · Google Ads · TikTok Ads · CRO · A/B testing · Lifecycle / CRM · GA4 · Looker Studio

What I’m looking for

A Head of Growth role at a consumer brand or app.

If you want to grow with method, write to me.

lucia@example.com